Land of Cakes, a renowned bakery brand, was running a blanket 30% discount on every menu item. The offer brought steady sales but failed to excite customers or unlock the brand’s true revenue potential. Lack of an engaging, tiered discount structure. Sub‑optimal conversion rate despite a high burn rate. Little differentiation from competitors offering similar flat discounts.

Offer Restructuring: Replaced the flat 30% discount with a slash‑priced deal. Added a complimentary item of lower value (20 – 30% cheaper than the main dish) to heighten perceived value. Customer Insights Utilization: Analysis showed an average basket size of ~ 1.4 items—ideal for upselling with a free add‑on. Staples (e.g., breads, rolls) were routinely paired with premium cakes, making the new combo profitable. Stronger Call‑out Campaigns: Rolled out eye‑catching creatives highlighting “Items starting from ₹99” and the free‑dish hook.