Pyvot stepped in to ensure that the investments being made by the brand have a good ROI and that there is an improvement in the dining business of the brand.
OG by the Lake
Kolkata
Asian, Continental, North Indian
District & Swiggy Dineout
OG by the Lake, an established dining outlet with a 250+ seating capacity, always saw good traction but there was scope for more. The restaurant had a decent investment in ads but there was a scope for ROI improvement. Additionally, reinstating the USPs of the brand to the customers was important.
Introduction of newer products which align with the brand's funnel metrics including finding a perfect balance between the bifurcation of performance and branding ads. Additionally, the brand had been operational and active on aggregator platforms for quite some time hence effectively targeting newer customers became important in order to infuse newer customers to the brand.
Revenue Uplift
Increase in New Users
Boost in Lunch hours
136% Revenue Uptake - the customer base of the restaurant increased manifold observing not only back to back MoM growths but also YoY increase in the business topline. The CTR of the brand improved from 6.1% to 8.6% indicating the effectiveness of the fresh advertising plans and boosting the ROI by 44% on an average.
By restructuring the ads plan for the brand, Pyvot helped in growing the dining business of OG by the Lake ensuring that there is improvement in the takeaway % at the same time.
Pyvot helped us bring structure to our dining business — improving visibility, weekday footfall, and repeat visits while staying true to the experience OG by the Lake is known for.
Director, OG by the Lake
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