Hatari, Kolkata’s legendary Chinese brand, enjoyed sky‑high organic menu opens but stumbled at the cart stage—especially with budget‑conscious diners. High Average Order Value (AOV): Framed Hatari as an occasional splurge instead of a weeknight staple. Affordability Perception: Pricing wasn’t “too high,” yet it rarely fit the everyday wallet, prompting drop‑offs before payment.

Affordable Combos Bundled best‑selling mains with staples at wallet‑friendly price points. Emphasised value while preserving premium positioning. customizable portions, rolled out half‑ and quarter‑plate options across the menu. Let guests sample more dishes, or order just enough for a solo craving, while still catering to family feasts. Targeted Campaigns: Branded the new line‑up as an “everyday indulgence.” Pushed flexible, affordable messaging via aggregator ads and social channels.