Idly Go—a beloved South‑Indian quick‑service chain in Kolkata—was buried in search results on Swiggy and Zomato. Low on‑screen presence meant sluggish order growth despite strong product‑market fit. Poor search ranking and ad impression share on aggregator apps. Generic, single‑layer campaigns that ignored user intent and meal‑time nuances. Stagnant revenue growth relative to category competitors.

Pyvot’s growth team dissected millions of data points—order frequency, dish‑level searches, conversion rates, and geo‑hotspots—to engineer a three‑tiered advertising playbook. User‑Segment Targeting: Split campaigns for New vs. Repeat guests, tailoring creatives around discovery versus loyalty upsells. Location‑Level Bidding: Mapped high‑density breakfast zones and set aggressive bids there during peak hours. Dialed back spend in low‑ROI radii, reallocating budget to growth corridors in South Kolkata and Salt Lake